McDonald's AI ‘Pricing Engine’ Gauges What Customers Will Pay for a Big Mac: Report

DecryptSeptember 30, 2026 · 11:34 AM2 min read

Machine-learning models set an 'optimal price' per item per restaurant, and have widened the gap between branches two miles apart.

Originally published on Decrypt

Machine-learning models set an 'optimal price' per item per restaurant, and have widened the gap between branches two miles apart.

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